Our history

Jackpot began in the early 1970s when Jørgen and Carli Gry started designing colourful, comfortable and trendsetting styles from their basement shop – and women loved it. In 1974, Klaus Helmersen brought the Gry’s designs to a wider market and officially launched the brand as “Jackpot by Carli Gry”.

Today Jackpot has evolved into a global lifestyle brand rooted in the same spirit. Characterised by a variety of vivid colours and hand-painted patterns, with a casual approach to femininity. For the woman who wants to create her own style with a look designed to last.

Based in Copenhagen, Jackpot is one of the biggest brands belonging to IC Companys’ portfolio of international fashion brands selling the world over. And it’s no wonder. More and more women see Jackpot as a brand that continues to colour their world.